Storefront brand: MyRmart is the online storefront at myrmart.com, operated by My Reliable Mart, a DBA of Vesstar Inc. These names refer to the same store and its legal operator.
Effective date: September 12, 2026
Business identity: My Reliable Mart is a DBA (doing business as) of Vesstar Inc., the registered company that owns and operates myrmart.com.
1. Introduction
Welcome to myrmart.com (“we,” “us,” “our”). Your privacy matters. This Policy explains:
- What personal data we collect
- How and why we use it
- With whom we share it
- Your rights and choices regarding your information
- How we protect your data
By visiting or purchasing at myrmart.com, you agree to the terms below.
2. Information We Collect
2.1 Account & Transaction Data
- Identity: Name, date of birth (where required)
- Contact: Email address, phone number, billing & shipping addresses
- Payment: Credit/debit card numbers, payment method details (processed by PCI-compliant gateways)
- Order History: Items purchased, dates, quantities, returns & refunds
2.2 Technical & Usage Data
- Device Information: IP address, browser and device type, operating system, device identifiers
- Behavioral Data: Pages viewed, products clicked, search queries, cart additions & removals
- Interaction Logs: Time stamps, referring URLs, click paths, error logs
2.3 Cookies & Tracking Technologies
- Cookies: Small files stored on your device to recognize you and remember preferences.
- Web Beacons & Pixels: Invisible tags in emails or pages that monitor open rates and site usage.
- Local Storage & Session Storage: Used for managing sessions and storing temporary preferences.
3. How We Use Your Information
- Order Fulfillment & Customer Service: Process and ship your orders, manage returns/exchanges, handle order-related inquiries.
- Communication: Send order confirmations, shipping notifications, account alerts, and respond to support requests.
- Marketing & Personalization: With your consent, send newsletters, promotions, and product recommendations based on your interests and purchase history.
- Analytics & Site Improvement: Understand site performance, optimize page layouts, improve search results, and enhance user experience.
- Security & Fraud Prevention: Monitor transactions for suspicious activity, prevent unauthorized access, and comply with legal obligations.
- Legal Compliance & Dispute Resolution: Comply with subpoenas, court orders, and regulatory requirements; enforce our Terms & Conditions.
4. Legal Bases for Processing (GDPR-Style)
- Performance of Contract: Processing is necessary to fulfill your orders and provide services.
- Legitimate Interests: Enhancing site security, preventing fraud, and improving our services.
- Consent: For marketing communications and non-essential cookies; you may withdraw consent at any time.
- Legal Obligation: Compliance with tax, accounting, and consumer protection laws.
5. Data Sharing & Disclosure
| Recipient Type | Purpose |
|---|---|
| Payment Processors | Authorize and settle payments through our payment providers, including PayPal |
| Shipping & Fulfillment Partners | Package and deliver your orders (e.g., UPS, USPS) |
| Email & CRM Platforms | Send transactional and marketing emails |
| Analytics Providers | Measure site performance and customer behavior (e.g., Google Analytics) |
| Legal & Compliance Authorities | Respond to lawful requests and protect rights |
| Business Transfers | In event of merger, acquisition, or asset sale (with notice) |
Note: We do not sell or rent your personal information to unaffiliated third parties for their marketing purposes.
6. International Transfers
Although we’re U.S.-based, we may transfer and store data on servers located outside the U.S. in countries that may have different data protection laws. We employ standard contractual clauses and other safeguards to ensure your data remains protected at all times.
7. Data Retention
- Order & Account Data: Retained for 7 years to comply with tax and accounting regulations.
- Marketing Data: Kept until you unsubscribe or withdraw consent.
- Support & Compliance Logs: Retained for up to 3 years.
- Cookies & Tracking Data: Lifespan varies by technology—session cookies are deleted when you close your browser; persistent cookies expire per their specific duration (typically 6–24 months).
8. Your Rights & Choices
8.1 Access, Correction & Deletion
- Access: Request a copy of the personal data we hold about you.
- Correction: Update inaccurate or incomplete information via your account settings or by contacting us.
- Deletion (“Right to be Forgotten”): Ask us to delete your personal data, subject to legal exceptions (e.g., order history for tax compliance).
8.2 Marketing Preferences
- Opt-Out: Click “unsubscribe” in any marketing email or adjust preferences in your account.
- Do Not Track: We currently do not respond to browser “Do Not Track” signals but provide manual opt-out mechanisms.
8.3 Cookie Control
- Browser Settings: You may block or delete cookies via your browser’s privacy settings.
- Questions: Contact marketing@myreliablemart.com for questions about cookies and privacy choices. Blocking cookies may affect cart and checkout features.
8.4 California Privacy Rights (CCPA & CPRA)
- Right to Know: What categories of personal data we collect, use, and share.
- Right to Delete: Your personal data, subject to exceptions.
- Right to Opt-Out: Of “sale” of personal data (we do not sell data).
- Non-Discrimination: We won’t penalize you for exercising your rights.
Submit requests via marketing@myreliablemart.com or call (347) 997-2712.
9. Security Measures
Our website uses HTTPS to encrypt information sent between your browser and the website. No method of internet transmission or electronic storage is completely secure. Please do not send card details or passwords by email. Contact us if you suspect unauthorized use of your account.
10. Children’s Privacy
Our products and services are intended for users aged 18 and older. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected data from a child, please contact us, and we will promptly delete that information.
11. Third-Party Links & Services
Our site may contain links or embedded content (e.g., social media widgets). This Policy does not apply to those third-party sites, so please review their privacy notices before providing personal data.
12. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. When significant changes occur, we will:
- Update the Effective Date at the top.
- Notify registered users by email or prominent notice on our site.
13. Contact Us
For privacy questions or data requests, contact us:
marketing@myreliablemart.com
(347) 997-2712
Monday–Friday, 9 AM–5 PM Eastern Time
Business address:
Vesstar Inc., DBA My Reliable Mart
1008 3rd Ave
New Hyde Park, NY 11040, United States